Every word on brand.
Before it goes live.
When everyone writes with the same AI, your voice is the one thing it can't copy. STETLY keeps it that way.
Everything you publish, unmistakably on brand.
Every post on brand, every channel.
Newsletters, blogs, social, websites. Every draft is matched to your style guide and tone of voice before you publish, so nothing off-style ever goes live.
A policy against the off-brand mistake.
STETLY is the check that catches the off-tone line, the banned phrase, and the missing disclosure before your audience does, and before it costs you a deal.
Sound like you, not like a model.
When every competitor leans on the same AI and sounds the same, your voice is the one thing they can't copy. STETLY strips the generic tells and keeps you unmistakable.
Cut the review rounds.
First-pass QA happens in seconds, not feedback loops. Most drafts clear on the first pass, so the review rounds shrink and your team publishes without the back-and-forth.
How generic does your writing sound?
Paste a paragraph. We'll score how AI-generic it reads and highlight the tells, free.
This is a real AI check. It scores how generic your writing reads and rewrites it on the spot. The full product goes further, checking every draft against your own style guide, voice, and brand contracts.
“Can’t I just tell ChatGPT to sound like me?”
You can. And ChatGPT will tell you it nailed it. Every single time.
Ask any model to grade its own draft and it passes itself. “Sounds just like you!” is not a check, it’s a compliment. And the prompt in your chat tab isn’t in your ghostwriter’s tab, or your VA’s. Your voice ends up living in five prompts, all slightly wrong, none of them checkable. Stetly puts it in writing instead: a brand profile built from what you’ve actually published, and a score against it on every draft, including the ones Stet writes for you.Every writer prompts differently, and every model happily confirms it matched the client’s voice. Nobody is checking against the real style guide, the banned list, or clause 3.1 of the contract. “Sound like Hayes & Co” is a vibe. A brand profile the client signed off on is a standard, and every draft is held to it, whether a writer typed it, ChatGPT drafted it, or Stet composed it.
Draft · Launch post
Something big changes today. Here’s what it does, why we built it, and what it means for the way you work…
Written through your rulesOne gives you a compliment. One gives you a score.
- A prompt is an instruction. A brand profile is a standard: tone, banned phrases, disclosures, contract rules. Plain language you approved, enforced on every draft.A prompt is an instruction. A brand profile is a standard: tone, banned phrases, disclosures, contract clauses. Plain language the client signed off on, enforced on every draft.
- ChatGPT writes from a blank model and grades its own work. Stet composes from your style guide and your past posts, then scores the draft against your rules, not its own opinion.ChatGPT writes from a blank model and grades its own work. Stet composes from the client’s style guide and their past content, then scores the draft against their rules, not its own opinion.
- Keep your stack. Draft in Compose, in ChatGPT, or with your ghostwriter at 11pm. Same rules, same score, wherever the words come from.Keep your stack. Your writers draft in Compose, in ChatGPT, or wherever they work at 11pm. Same rules, same score, whoever typed it.
Half your drafts don't sound like you.Your content team is drowning in feedback loops.
AI writes fast, and so does your ghostwriter, your VA, and the ChatGPT tab you keep open. More goes out under your name than you can actually read. Meanwhile the voice people followed you for lives in your head, not in a doc anyone can check a draft against.
And the one off-brand line in a sponsored post is the one your audience screenshots, or the one that costs you the renewal.
AI writes fast. That's the problem. It turns out more drafts than any team can review, while your brand guidelines live in a PDF nobody opens, each client's tone lives in one account manager's head, and the contract clauses sit in a folder on Google Drive.
And one missed detail in a client's sponsored post means a re-shoot, a re-edit, or a call to the client you don't want to make.
Read it before they do.
First-pass QA in seconds, not a knot in your stomach. Most drafts clear on the first read, so you stop re-proofing everything that goes out with your name on it.
Cut the review rounds.
First-pass QA in seconds, not another lap through the team. Most drafts clear on the first pass instead of bouncing back for one more round of comments.
- Round 1ETone feels off-brand in the opener.Editor
- Round 2B“game-changer” again. That word is on the banned list.Brand
- Round 3LWhere is the #ad disclosure?Legal
When everyone uses AI,
your voice is the differentiator.
Generic AI copy floods every feed, and the accounts that still sound like a person are the ones people keep following. STETLY keeps every post sounding like you, not like everyone else's model.Generic AI copy floods every feed, and a distinct voice is exactly what your clients pay you to protect. STETLY keeps every brand you run sounding like itself, not like everyone else's model.
Sound like you, not like a model.
STETLY flags the tells (“leverage,” “unlock,” “delve,” “seamless”) and the cadence patterns ChatGPT bakes in by default. Your tone of voice document becomes a checklist.
Rank above the generic.
Search rewards original perspective and penalizes mass-produced AI copy. Distinct voice, specific examples, and consistent terminology compound into authority, the things STETLY enforces every time you publish.
AI drafts get checked too.
The same rules apply whether a human or a model wrote the first draft. Every piece is held to your style guide before you publish, so AI speeds you up without quietly drifting your brand.
It knows your voice by heart. Now it writes with you.
Chat with Stet the way you'd brief a writer who has read everything you ever posted. Ask for a follow-up to your last ten posts and it pulls the real ones, writes through your own guidelines, and hands back a draft that already sounds like you.Chat with Stet the way you'd brief a writer who has read the client's entire archive. Ask for a follow-up to their last ten posts and it pulls the real ones, writes through that client's guidelines, and hands back a draft that already sounds like them.
Draft · IG Post
The Full Moon asked the questions. This week is where you answer them. Here is the ritual I reach for when the noise gets loud…
Close crop, morning light, a handwritten journal page. On-image text: “Answer the moon.”
- Written from your style guide, your voice, and your past content. Never from a blank model.Written from the client's style guide, voice, and past content. Never from a blank model.
- Refine in the same conversation: punchier, shorter, more of the launch angle. No prompt engineering.Refine in the same conversation: punchier, shorter, more of the campaign angle. No prompt engineering.
- The perfect combo: the writer and the checker share one brain. What Stet drafts, Stet can score and fix before you publish.The perfect combo: the writer and the checker share one brain. What Stet drafts, Stet can score and fix before the client ever sees it.
A brand guide built from what you've already published.A brand profile per client, built from their own content.
Most style guides die in a PDF nobody opens. The setup wizard reads your site, your posts, and a few past captions, then writes your voice down as rules you can actually edit. A few minutes, not a branding workshop.No client wants to write you a style guide from scratch. The wizard reads each client's site, docs, and past work, then writes their voice down as rules you can edit and they can sign off on. Minutes per brand, not a kickoff workshop.
- Point it at your own feed and archive. No blank page to fill in.Point it at each client's content. One profile per brand, one login.
- Every rule is plain language, so your ghostwriter and your VA work from the same one.Every rule is plain language, so a new writer reads it once and gets it.
- The moment you approve it, every draft gets checked against it.Approve it, and every draft for that client gets checked against it.
- 1Connect your contentWebsite, docs, a few past posts
- 2Stet reads your voiceTone, rhythm, the words you avoid
- 3Review the guideEvery rule in plain language, yours to edit
- 4Live on every checkApplied to each draft from here on
- ToneDirect and warm. Confident without the hype.
- Avoid"game-changer", "revolutionary", "unlock"
- Reading levelGrade 8. Short sentences over clever ones.
- Sign-offFirst name only. Never "Best regards".
- ✓Hook in the first 2 secondsCritical
- ✓Burn in captions for silent playbackWarning
- ✓One idea per ReelWarning
- ✓End on a clear next stepSuggestion
Not sure what your guidelines should even be? Start from a proven one.
The setup wizard captures how you sound. What it can't hand you are the craft rules of a format you never studied: how fast a Reel has to hook, how long a subject line should run, what a post needs to stay readable. Guess wrong and good work still underperforms. The library gives you a vetted starter pack for each format, in plain language, ready to edit and enforce.Your writers know the client's voice. They don't all know the fundamentals of every channel that client ships to. The library gives each content type a vetted starter pack of best practices, in plain language, so a first-week hire and a ten-year pro work from the same baseline. Install it, tune it to the brand, enforce the parts that matter.
- A pack for every format you publish, from Reels and stories to email and blog, plus cross-cutting packs for accessibility, SEO, and compliance.A pack for every channel your clients ship to, plus cross-cutting packs for accessibility, SEO, and compliance.
- Every rule is yours the moment it lands: plain language, fully editable, enforced only when you say so.Install once, tune per brand. A new writer reads plain-language rules instead of guessing at each format.
- Pair it with the setup wizard. Your voice comes from your own content; the fundamentals come from the library.Pair it with the setup wizard. The client's voice comes from their content; the craft standards come from the library.
Your Reels are your riskiest content. Stop shipping them blind.
You script a Reel, shoot it, post it, and hope. There's no re-reading a video the way you re-read a caption, and "make it punchier" is not a note you can act on. Stetly scores video at both ends: plan the script before you shoot, and score the finished cut before it goes live.A client Reel is high effort, high visibility, and impossible to walk back once it's live. "Make it more engaging" helps no one. Stetly scores video at both ends, the script before the shoot and the finished cut before you send it for approval, so the notes are specific and the surprises are gone.
- Hook91
- Editing pace74
- Engagement86
- Overall84
- Script Planner: paste a Reel or TikTok script for a craft score on hook, pacing, and payoff, plus a brand-fit score against your own guidelines. Or hand it a rough idea and it drafts the script.Script Planner: score a script's hook, pacing, and payoff before the shoot, or turn a client brief into an on-brand draft the writer can run with.
- Video Analyzer: upload the finished cut and get scored on hook, editing pace, engagement, and overall, with concrete fixes like "the hook lands three seconds late."Video Analyzer: upload the cut and hand back a scored review, hook to overall, with fixes you can drop straight into a feedback doc.
- The brand it scores your captions against, it now scores your video against. One standard, every format.Every client brand you've taught Stetly now covers their video too, not just their text.
Brand health, across everything you publish.Brand health, across every client you run.
Every check feeds one dashboard. You see how on-voice you're staying, how findable your posts are in search, and how many clear on the first read. When your voice starts to drift, you catch it here before your audience feels it.Every check feeds one dashboard. You see how on-brand each client is, how findable they are in search, and how many drafts clear on the first pass. When a brand slips under its threshold, you catch it here before the client does.
- One score for voice, one for SEO visibility, tracked over time.One score for voice, one for SEO visibility, per client, over time.
- Set the bar you want to clear. The week you dip below it is the one to look at.Set a pass threshold per brand. The bar that dips below it is the one to look at.
- First-pass rate tells you how much proofing time you're getting back.First-pass rate tells you how much review time you're getting back across the roster.
A score, and the exact line to fix.
Stet reads each draft and gives it one Integrity score plus a plain list of what passed and what didn't. No vague “this could be better.” You see the exact rule it broke and the line that broke it, so you can fix it yourself in seconds, even the post your ghostwriter sent at 11pm.Stet reads each draft and gives it one Integrity score plus a plain list of what passed and what didn't. No vague “this could be better.” A writer sees the exact rule they broke and the line that broke it, so they fix it themselves before it ever reaches your desk.
- One score tells you if it's ready to post. The list tells you why not.One score tells you if it's ready for the client. The list tells you why not.
- Each flag points at the line, not the whole caption.Each flag points at the line, not the whole document.
- Pass the checks and it sounds like you. That's the whole job.Pass the checks and it's on brand for that client. That's the whole job.
Draft · LinkedIn post
Our new release is a game-changer for content teams. Try it today and tell us what you think.
- ✓Tone of voiceOn voice
- ✓Reading levelGrade 8
- !Banned phrase · “game-changer”Found in line 2
- !Disclosure placementMissing up top
- ✓Heading caseWithin spec
Brand insurance.
A policy against the off-brand mistake.
STETLY is the check that catches the off-tone line, the banned phrase, and the missing disclosure before your audience does, and before it costs you the renewal.STETLY is the check that catches the off-tone line, the banned phrase, and the missing disclosure before the client does, and before it costs you the account.
- The off-tone line that stopped sounding like the brand.
- The banned phrase a client struck from the guide.
- The missing disclosure that voids the contract.
Your sponsor contract has rules. Breaking one costs the deal. Upload the contract, and every draft is checked against its terms before the sponsor sees it.Your client's brand contract has 40 rules. Your writers remember six. Contracts compile into checkable rules per client, so a violation never reaches client review.
Drop the contract. We index every clause.
Your sponsor brief, the signed deal, the DM where they slipped in one more rule. STETLY turns each one into a living check, so the disclosure, the banned word, and the exclusivity window get caught before you post. Years of your own content become the corpus that keeps you sounding like you.Each client's contract, the signed agreement, the Notion brief, the Slack thread where the rules changed. STETLY turns every one into a living rule per client, so no writer has to hold all forty in their head. Years of past work become the corpus that catches drift before the client does.
3.1 Disclosure. All sponsored content shall include the hashtag #AesopPartner placed within the first paragraph of the caption.
3.2 Tone. Talent shall maintain their established editorial voice. Exclamation marks are not consistent with Talent's documented tone profile and are not permitted in this campaign.
3.3 Distribution. Aesop product references shall direct exclusively to aesop.com or branded retail locations; third-party retailers are not to be referenced.
3.4 Exclusivity. Talent shall not feature competing fragrance or skincare brands within thirty (30) days of the integration window.
3.5 Asset Spec. Product visible within first 3 seconds of any video asset.
Fix your SEO without losing your voice.
Most SEO tools rewrite you into a search result that sounds like everyone else. STETLY scores both, so you get found without losing the voice people followed you for.Most SEO tools rewrite your client into a search result that sounds like everyone else. STETLY scores both, so you win the ranking without flattening the voice they hired you to protect.
Some thoughts on planning
A content calendar turns scattered posting into a system. Here's the thing nobody tells you about consistency: it isn't a personality trait, it's a setup. I post twice a week not because I'm disciplined but because Tuesday-me already did the thinking for Friday-me.
Reads great. Ranks for nothing.
Already have a workflow? Keep it.
Draft in ChatGPT, automate in n8n, publish from your own tools. STETLY guards your voice wherever the words come from.Client checks run wherever your team already works: AI assistants over MCP, n8n and Make scenarios, or your own stack through the REST API.
Claude, ChatGPT & Cursor
A native MCP connector. Your assistant drafts and checks on brand, in the chat.
n8n
One HTTP node per check. Findings come back as JSON your workflow can route.
Make
Checks in any scenario, results to Slack, Notion, or your review board.
REST API
Scoped tokens, plain endpoints. Wire STETLY into your CMS or CI.
The next mistake is already in your draft folder.
STETLY has you covered: every draft, every channel, before it goes out with your name on it.STETLY has you covered: every client, every channel, before it reaches their inbox.
Launch pricing for early customers · No card required