We built the check between draft and publish.
Stetly reads every draft against your brand voice, your style guide, and your contracts, then tells you what is off before you publish. We are a small team building the safety net content teams have been missing.
Small team, one job.
I started Stetly because I watched teams I admired lose the one thing that made them worth reading. They got faster, brought in help, leaned on AI, and somewhere in there the writing stopped sounding like them.
Nobody decides to sound generic. It happens one rushed draft at a time. So we build a single thing well: the check that runs before you publish, so your voice survives the speed. I still read every note that comes in. If something about Stetly feels off, write to me.
Daniel
Jonas owns how the check works, from the brand profile to the score you see. He spent years building editorial tools, and he is the reason a failed rule points you at the exact line to fix.
Yana makes sure you are live and getting value in days, not weeks. She has onboarded content teams of every size and answers most questions before they become tickets.
stet, Latin for
“let it stand.”
For more than a century, proofreaders have used one word to overrule an edit: stet. Dots under the original words, the word in the margin, and whatever was crossed out comes back to life, exactly as the writer wrote it.
It’s the only mark in proofreading that protects the writer instead of correcting them. That’s the whole product: every check ends with your voice left standing.
We make skincare for bathrooms that don’t accept clutterwith a minimalist aesthetic.
Keep your voice while everyone else blurs together.
Stetly is open. Create your account and we'll set you up on a short onboarding call. Launch pricing is locked in for early customers.