STETLY vs BrandGuard
BrandGuard · brandguard.ai
BrandGuard scores brand assets across text and images (with video on the roadmap) by training a classifier on your approved and unapproved samples — strong if you need visual brand governance.
STETLY is text-publishing-native: voice integrity, SEO visibility, and contract-aware checks for the newsletters, blogs, and social posts where most creator and agency output lives — with public, self-serve pricing.
Pick BrandGuard if visual/multimodal asset governance is your priority. Pick STETLY if you publish words and want a transparent check you can buy without a demo.
Built in the EU · Data stays in Frankfurt · Your content never trains a model
At a glance
| STETLY | BrandGuard | |
|---|---|---|
| Built for | Creators & agencies | Brand & marketing ops |
| Text / voice QA | Yes — core | Yes |
| Image / video scoring | No (text-first) | Yes — images now, video planned |
| SEO visibility score | Yes | No |
| Contract / disclosure compliance | Yes | No |
| Pricing | Flat €0–€249/mo, public | No public pricing — demo gated |
| Try it | Free, self-serve | Request a demo / free trial |
How they compare, in detail
What gets checked
BrandGuard is multimodal: it learns your brand from 20–50 approved and unapproved samples and scores text and images (video is on the roadmap). If you need a logo, an ad creative, or imagery checked for brand consistency, that is its strength. STETLY is deliberately text-first — it checks the words you publish against your voice, style guide, and contracts, where most creator and agency volume actually is.
- Deep, text-native voice & style checking
- SEO Visibility scored alongside voice
- Multimodal: text + images, video planned
- Trained on your approved/unapproved samples
How rules are defined
BrandGuard leans on a trained classifier plus an uploaded style guide and BrandGPT to query it. STETLY compiles your voice, style guide, and brand contracts into explicit, checkable rules — so a flag points to the exact line and the exact rule (or contract clause) it broke.
- Explicit rules with line-level explanations
- Contract clauses enforced inline
- Sample-trained classifier + style guide
- BrandGPT to query guidelines
Pricing & access
BrandGuard has no public pricing — evaluation runs through "Request a demo" (or a gated free trial). For a self-serve creator or small agency that wants to try, price, and buy in an afternoon, that is friction. STETLY publishes flat pricing and lets you start free.
- Public flat pricing, free to start
- Demo-gated; no public pricing page
Contracts & disclosures
STETLY enforces sponsor and client contracts — disclosures, competitor mentions, banned claims — before you publish. BrandGuard focuses on on-brand/off-brand scoring and does not offer contract-aware compliance.
- Sponsor & client contract enforcement
- No contract-aware compliance
Pricing
Free, then €29 / €89 / €249 per month (flat). Public pricing page.
No public pricing. Request a demo or start a gated free trial.
If transparent, self-serve pricing matters to you, STETLY shows its numbers; BrandGuard requires a conversation.
Who each is best for
Choose STETLY if…
- Creators and agencies publishing text — newsletters, blogs, social
- Teams who want to price and buy without a demo
- Anyone who needs disclosure / contract compliance
- Teams who want SEO and voice scored together
Choose BrandGuard if…
- Brand teams who need visual/image asset governance
- Organisations standardising creative across logos and imagery
- Buyers comfortable with a demo-led evaluation
Questions
- Does STETLY check images like BrandGuard?
- No — STETLY is text-first by design. It focuses on the words you publish (voice, SEO, contracts). If visual asset governance is your priority, BrandGuard covers images and is adding video.
- How much does BrandGuard cost?
- BrandGuard does not publish pricing; evaluation is demo-gated. STETLY publishes flat monthly pricing and is free to start.
- Can I use both?
- Some teams pair a visual governance tool with STETLY for the text. They solve different halves of brand consistency.
The check between draft and publish — every word matched to your voice, your style guide, and your brand contracts before you publish.
Creators and agencies · Free to start