Everything STETLY does, in plain terms.
How STETLY checks your content before you publish, and what each part of the app actually does.
Set it up once. It runs on every draft after that.
Add your brand
Connect your site, docs, and past posts, or upload a style guide and contracts.
STETLY compiles a profile
Voice, rules, facts, and example passages become one editable source of truth.
Every draft is checked
Each new draft is scored and checked against that profile before you publish.
STETLY on iOS and Android.
Native mobile apps are in development, so you can check a draft and clear it from your phone. The web app works in any mobile browser today.
iPhone app
Run a check, see the score, and fix the flagged line, the same brand profile as the web app.
Android app
The same publish-gate check, built for Android, with notifications when a run finishes.
The check, end to end.
From building your brand profile to scoring a finished draft, here is what the app does at each step.
Brand setup
Builds a brand profile from content you already have, instead of a blank form.
- Reads your website, documents, and a sample of past posts
- Extracts tone, rhythm, and the words you tend to avoid
- Every rule comes out as plain language you can edit
Brand profile
One compiled source of truth the checks and assistant both read from.
- Voice and tone rules
- Facts your brand should never get wrong
- Example passages that define what "on brand" sounds like
- Recompiles whenever you edit it
Style guide & rules
Your guidelines as enforceable rules, not a PDF nobody opens.
- Banned phrases, reading level, heading case, sign-offs, and more
- Edit or add any rule in plain language
- Applies to every draft automatically
The dual-score check
Every draft gets two scores and a line-level breakdown of what passed and what failed.
- Brand Integrity score: how closely it matches your voice
- SEO Visibility score: how findable it is in search
- Each failing rule points at the exact line that broke it
- Suggested fixes that keep your meaning intact
Insights dashboard
Brand health across everything you publish, in one place.
- Headline KPIs: Integrity, SEO Visibility, first-pass rate, drafts checked
- A pass threshold you set per brand
- Trends over time so you catch drift early
Brand Insurance
Sponsor and client contracts, turned into checks that run before you publish.
- Upload a contract; STETLY compiles it into checkable rules
- Disclosure placement, banned terms, exclusivity windows, asset specs
- Tracks contract expiry so lapsed rules stop applying
- A violation is caught before it reaches the client or the feed
Stet assistant
A brand-aware chat that answers from your profile and your own content.
- Ask it to draft or rewrite something on brand
- Grounded in your brand profile, facts, and indexed content
- Keeps your voice rather than flattening it to a generic model
Knowledge & facts
A library of your content and the facts that anchor every check.
- Add documents, past posts, briefs, and notes
- Curate the facts your brand must always get right
- Remove a fact and it will not be re-proposed
Multi-brand workspaces
A separate brand profile per client or brand, under one login.
- Each brand is isolated, with its own voice, rules, and contracts
- Switch between brands without mixing them up
- Per-workspace members and settings
The details under the hood.
Second-level features for teams that need to connect, automate, and control access.
Integrations
Pull content in from Google Docs, Notion, and Instagram.
API access
Run checks and manage content over the API with personal access tokens.
Bring your own keys
Use your own model-provider API keys per workspace, or run on the platform default.
Security
Two-factor (TOTP) sign-in and a per-workspace option to require it.
Privacy & hosting
Content is stored in the EU and is never used to train AI models. Workspaces are isolated at the row level.
Every channel
The same checks run on newsletters, blog posts, social, and website copy.